Fashion

Là où c'est l'image qui persuade.

63 lauréats · meilleur score 7,74

Le Choix

GQ & AP The Extraordinary LabAn immersive digital experience exploring the RD Series by Audemars Piguet, revealing the brand’s relentless pursuit of research, ultra thin engineering and horological innovation. The look: cinematic product realism, a single spotlit 3D watch on a dark stage with soft shadows and tiny centred serif caption.

FreshmanFreshman is a creative production company that teams up with agencies and brands that seek to defy the ordinary. The look: cinematic dark portfolio, full-bleed dark video still with oversized grotesque wordmark and a filmstrip of thumbnail credits along the bottom.

DG Beauty - My Lip StyloAn immersive web experience that invites users to discover the new lipstick collection through an enchanting 3D Memory game, unveiling the distinctive allure of each shade. The look: luxury fashion editorial, black seamless backdrop with radially fanned product cards, high-contrast serif display type and letterspaced caps read as a couture cosmetics ad spread.

Odd RitualDigital brand home and shop for Odd Ritual - a clothing brand rooted in the game and traditions of golf, expressed through culture, creativity, and craft. The look: editorial fashion lookbook, full-bleed neutral-seamless studio shot with sparse sans-serif captions and numbered margin marks framing it like a spread.

PermianCreating the brand identity and webshop for Permian, a digital fashion brand bridging ancient influence with modern culture. The new design blends heritage, technology, and community. The look: terminal minimalism, tiny monospaced white type on pure black with coordinates, a percentage counter and a blue cursor block.

Lacoste — Polo FactoryWelcome to the Lacoste Polo Factory. Where polos are born. The look: playful 3D render, a soft-lit pastel 3D machine diorama with rounded candy-coloured props floating on a gradient backdrop.

Lacoste Ace BreakerPlay and break as many bricks as you can to win tickets to Roland Garros and Lacoste polo shirts. The look: stylized 3D render, a softly lit, matte-textured 3D clay court scene with simplified geometry and a flat logo decal fills the whole frame.

Wolverine WorldwideWolverine Worldwide is the company behind Merrell, Saucony, Sperry, and Hush Puppies, with one mission: Make. Every Day. Better. The look: cinematic photo-hero advertising, a full-bleed landscape action photo overlaid with oversized tight-tracked Helvetica-style caps in a three-line stacked slogan.

Quechua — 2025 LookbookDecathlon — Quechua new hiking collection is the ultimate invitation to explore the mountains. Designed in the heart of the French Alps for outdoor enthusiasts. The look: cinematic editorial fashion, a grainy full-bleed hiking still with centred oversized grotesque type overlaid, plus a small handwritten scroll cue. Its headline: “Feel alive in every footstep.”

Max Mara - Untamed HeroineWalk as the Untamed Heroine through a journey of torn pages and truth. Inspired by Max Mara’s FW25 Collection, this coming-of-age story explores growth, strength and self-discovery. The look: romantic illustrated storybook, a painterly figure in windswept coat over washed sepia clouds and cursive script, captioned in italic-and-caps serif.

DICH™ FashionDiscover DICH™ Fashion's new era of futuristic fashion. Explore innovative designs that blend perfection and elegance, setting new trends in luxury apparel. The look: surreal 3D digital art, a photoreal 3D alien figure against pink clouds with wide sci-fi display type and HUD-style monospace labels. Its headline: “Future Mode of DICH.”

SOLKPrelaunch campaign for SOLK, a new sneaker brand built entirely on biocircular principles, with every pair crafted to return safely to nature. Designed to last. Made to Fade . The look: cinematic luxury minimalism, black-on-black macro product photography with letterspaced thin capitals floating centre-frame.

DUCHATEAUFor those who consider their surroundings an extension of themselves, DUCHATEAU is the only floor-to-ceiling interiors brand that inspires the inspired as a fashion house would. The look: luxury editorial minimalism, full-bleed atmospheric interior photograph with an oversized bleed-off wordmark in condensed grotesque, plus a small serif line.

MIU MIU A House that we shapedExplore the house and interact with the objects to discover the new Miu Miu Bags collection.

Pop-up 10 ans la RoséeFrench skincare brand La Rosée celebrates 10 years with a pop-up in Paris and asked Hervé Studio to design a digital counterpart that captures the spirit of the physical experience. The look: 3D papercraft diorama, the whole scene is a soft pastel miniature stage of paper clouds, sun and cutout flowers rendered as a toy-like 3D model.

CapitoliumFor the first time in the world, two elite national sports clubs from the same city, Toulouse Football Club and Stade Toulousain, are uniting under an exclusive jersey. The look: classical editorial revival, wide-tracked serif masthead with rule lines and ornaments over a photograph, plus oversized copperplate script, on cream paper texture.

DulcedoDulcedo® is a culture-first agency elevating talent through brand partnerships, creative growth, and global influence. The look: luxury fashion editorial, black field with gold serif wordmark, thin arcs, small B&W portrait and oversized condensed sans headline read as a fashion magazine spread.

Bécane ParisInteractive e-commerce experience for the launch of Bécane Paris. The look: Swiss modernist minimalism, tiny grotesque labels on a hairline grid, vast white space, and a row of cut-out figures lined up like a printed lookbook plate.

21 TSI21TSI’s goal is simple: to win over sports-minded consumers with products &services that optimize a fusion of design, technology, and excellent value. The look: high-fashion editorial, a full-bleed duotone red portrait with dramatic lighting, hairline circle registration marks and a small grotesk wordmark in the corner reads as a printed campaign spread. Its headline: “Everyone Hates Change But... They Line Up For A Revolution.”

Gucci: Mystery UnfoldsGucci transforms La Famiglia into an AI-powered mystery experience powered by Google Gemini, where users investigate through real-time conversations and clues. The look: high-fashion editorial illustration, a painterly, symmetrical formal group portrait in a gilded salon, styled like a glossy fashion spread.

Lacoste Members ExperienceShape the future of Lacoste in innovative ways. Lacoste members can reimagine the brand's iconic products and see the winning designs come to life exclusively for the Lacoste community. The look: 3D product render, a photoreal floating garment render on a gradient backdrop, framed by selection handles and tool cursors lifted from vector-editing software.

Detroit ParisDetroit is an AI production house in Paris crafting visual culture for luxury brands. Detroit produces images, films and campaigns. The look: Swiss modernist poster, huge condensed black grotesque headline on white with a tight sans nav, set against staggered full-bleed glossy imagery. Its headline: “Detroit - AI Production House in Paris, Crafting Culture for Luxury Brands. PRINT & FILM. AI. 3D. CGI.”

Max Mara - Jacket CircleA series of imaginary words through which women shape their everyday wardrobe, combining design, lightness, and personality. The look: hand-drawn fashion illustration, a monochrome pink pen-and-wash street scene with serif display type sits like a drawn magazine cover.

45R Denim KarutaDenim is 45R's signature item. We created an online Japanese Poetry Card Game to showcase the craft of our 30+ years. Featuring warm distinctive illustrations, optimized for mobile. The look: Japanese playing-card illustration, scattered rounded cards on indigo with kana characters in circles and flat textured gouache-style figures.

Indigo LaboratoryIndigo is a jewelry brand built as a sensory journey across five tales, each with its own personality, collection, and sound. At Indigo, jewelry is not only seen. It is heard. The look: high-fashion editorial, full-bleed dramatic chiaroscuro photograph on black with a heavy display wordmark and centred stacked caps. Its headline: “THE INVISIBLE ECHO.”

Omega My Little SecretExplore Omega “My Little Secret” an exclusive journey revealing secrets to uncover the story behind the Aqua Terra 30mm watch. The look: luxury fashion advertising, full-bleed studio portrait on seamless grey with a tiny centred wordmark and script tagline, exactly like a print campaign spread. Its headline: “OMEGA® Swiss Luxury Watches Since 1848.”

The Tie-breakPlay and explore the new New Balance x Miu Miu collection with Coco Gauff.

The Tuscan Journey BeginsMONOGRID created an interactive journey for Weekend Max Mara, transforming Italian craftsmanship into an immersive digital experience.

Urban JürgensenReviving a 250-year-old Swiss-Danish watch brand with a bold digital ecosystem, where timeless heritage meets a striking new voice. The look: collage moodboard, layered photo cutouts, taped edges, handwriting and cream paper ground assembled like a physical pinboard. Its headline: “time kept and spent beautifully.”

OflynExclusive, sustainable fashion, designed and customized in France for those who value quality and authenticity over mass production. The look: dark 3D render aesthetic, a photoreal rendered lightbox in a dim blue room, chrome liquid-metal wordmark, and a glitch-distorted portrait.

By:Matthew The ShirtA seamless e-commerce product experience for By:Matthew. The look: high-fashion editorial, centred serif display headline over a black-backdrop studio portrait, framed by tiny letterspaced caps.

Osklen Digital FlagshipOsklen, a globally recognized luxury brand known for its commitment to sustainability and avant-garde fashion, partnered with Aparelho Studio to reimagine its digital expression. The look: minimalist fashion editorial, neutral beige palette, tiny sans-serif nav, and a large cropped model portrait as the sole hero image.

BalmoralBalmoral was founded in Canada to create timeless garments shaped by the country’s distinct climate and way of life. The look: editorial fashion minimalism, full-bleed studio portrait with thin white sans-serif overlay, wide-tracked headline and a small justified copy block. Its headline: “SPRING-SUMMER.”

Weekend Max Mara Holiday EditAn interactive holiday experience turning gifting into a poetic journey, celebrating winter rituals and revealing a personalized Festive Archetype through a CGAI-crafted alpine world. The look: 3D holiday storybook render, a soft-lit stylised 3D snow scene with glowing chalet, gift boxes and falling snow, captioned in gold serif/sans display type.

Casa LunaraCasa Lunara is a fresh eyewear brand mixing bold, editorial vibes with streetwear style. It features standout sunglasses and lets the community help shape what comes next. The look: high-fashion editorial, centred wordmark, huge didone serif headline over a full-bleed model portrait framed by gradient arches. Its headline: “casa-lunara.com.”

Brunello Cucinelli - AI E-comA pageless, intent-led e-commerce experience that unfolds in real time. Multi-agent AI welcomes, listens, and understands, creating a fluid, continuous act of discovery. The look: luxury fashion editorial, a full-bleed cinematic campaign photograph with tiny serif wordmark and near-invisible UI, styled like a glossy magazine spread.

Dime MTLA high-performance global e-commerce platform for Dime MTL. Blending a minimalist, app-inspired aesthetic with efficiency for scale. The look: minimal fashion editorial, serif display heading over a white gallery grid of uniform lookbook figures, framed by a full-bleed garment photograph.

NITEXNitex powers real-time fashion with exclusive, ready-to-buy designs - helping brands move faster, stay on trend, and grow without compromise. The look: techno-brutalist streetwear graphics, motion-blurred photography with acid-green monospace HUD labels and oversized cropped letterforms over a dark grain.

OGAKIThe social-first agency for prestige beauty. The look: contemporary fashion editorial, oversized overlapping black letterforms and a serif display headline on off-white, layered over greyscale lifestyle photography.

Chaque site présenté ici a remporté un Site of the Day ou un Site of the Month. 63 relèvent de cette catégorie ; les 39 affichés sont ceux pour lesquels nous disposons de la note maximale et d'une palette, classés par score décroissant. Les scores, catégories et descriptions propres à chaque équipe sont publiés par Awwwards. Les portfolios des studios eux-mêmes sont exclus dans tous les cas.

Comment sont conçus les sites de mode

Design de sites de mode en 2026

Ce qui les distingue

Luxury: made to look expensive. 21% of fashion winners, 10% of all winners.
Fullscreen : des images qui courent jusqu'aux bords, sans bordure. 16% des sites primés en mode, 10% de tous les sites primés.
Big Background Images : une grande photographie derrière tout. 16% des sites primés en mode, 10% de tous les sites primés.

Ce qu'ils partagent avec tous les lauréats

Animation : les choses bougent. 37% des sites de mode primés.
3D : des objets avec une vraie profondeur, que l'on peut tourner ou déplacer. 32% des sites de mode primés.
Storytelling : la page vous guide à travers quelque chose, dans l'ordre. 30% des sites primés en mode.
Clean: a lot of empty space left alone. 29% of fashion winners.
Interaction Design: you handle it, rather than just read it. 24% of fashion winners.

Avec quoi ils sont construits

GSAP on 19% · WebGL on 16% · Three.js on 10% · Shopify on 10% of fashion winners.

Tendances de design web pour chaque type de site →

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