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Fashion

Where the picture does the persuading.

64 winners · best 7.74

The Pick

GQ & AP The Extraordinary Lab — GQ & AP The Extraordinary LabAn immersive digital experience exploring the RD Series by Audemars Piguet, revealing the

Freshman — FreshmanFreshman is a creative production company that teams up with agencies and brands that seek

DG Beauty - My Lip Stylo — DG Beauty - My Lip StyloAn immersive web experience that invites users to discover the new lipstick collection thr

Odd Ritual — Odd RitualDigital brand home and shop for Odd Ritual - a clothing brand rooted in the game and tradi

Permian — PermianCreating the brand identity and webshop for Permian, a digital fashion brand bridging anci

Lacoste — Polo Factory — Lacoste — Polo FactoryWelcome to the Lacoste Polo Factory. Where polos are born.

Lacoste Ace Breaker — Lacoste Ace BreakerPlay and break as many bricks as you can to win tickets to Roland Garros and Lacoste polo

Wolverine Worldwide — Wolverine WorldwideWolverine Worldwide is the company behind Merrell, Saucony, Sperry, and Hush Puppies, with

Quechua — 2025 Lookbook — Quechua — 2025 LookbookDecathlon — Quechua new hiking collection is the ultimate invitation to explore the mounta

Max Mara - Untamed Heroine — Max Mara - Untamed HeroineWalk as the Untamed Heroine through a journey of torn pages and truth. Inspired by Max Mar

DICH™ Fashion — DICH™ FashionDiscover DICH™ Fashion's new era of futuristic fashion. Explore innovative designs that bl

SOLK — SOLKPrelaunch campaign for SOLK, a new sneaker brand built entirely on biocircular principles,

DUCHATEAU — DUCHATEAUFor those who consider their surroundings an extension of themselves, DUCHATEAU is the onl

MIU MIU A House that we shaped — MIU MIU A House that we shapedExplore the house and interact with the objects to discover the new Miu Miu Bags collectio

Pop-up 10 ans la Rosée — Pop-up 10 ans la RoséeFrench skincare brand La Rosée celebrates 10 years with a pop-up in Paris and asked Hervé

Capitolium — CapitoliumFor the first time in the world, two elite national sports clubs from the same city, Toulo

Dulcedo — DulcedoDulcedo® is a culture-first agency elevating talent through brand partnerships, creative g

Chapter: Bride by Milla Nova — Chapter: Bride by Milla NovaA website showcasing Milla Nova's latest wedding dress collection, Chapter Bride.

Bécane Paris — Bécane ParisInteractive e-commerce experience for the launch of Bécane Paris.

21 TSI — 21 TSI21TSI’s goal is simple: to win over sports-minded consumers with products &services that o

Gucci: Mystery Unfolds — Gucci: Mystery UnfoldsGucci transforms La Famiglia into an AI-powered mystery experience powered by Google Gemin

Lacoste Members Experience — Lacoste Members ExperienceShape the future of Lacoste in innovative ways. Lacoste members can reimagine the brand's

Detroit Paris — Detroit ParisDetroit is an AI production house in Paris crafting visual culture for luxury brands. Detr

Max Mara - Jacket Circle — Max Mara - Jacket CircleA series of imaginary words through which women shape their everyday wardrobe, combining d

45R Denim Karuta — 45R Denim KarutaDenim is 45R's signature item. We created an online Japanese Poetry Card Game to showcase

Indigo Laboratory — Indigo LaboratoryIndigo is a jewelry brand built as a sensory journey across five tales, each with its own

Omega My Little Secret — Omega My Little SecretExplore Omega “My Little Secret” an exclusive journey revealing secrets to uncover the sto

The Tuscan Journey Begins — The Tuscan Journey BeginsMONOGRID created an interactive journey for Weekend Max Mara, transforming Italian craftsm

Urban Jürgensen — Urban JürgensenReviving a 250-year-old Swiss-Danish watch brand with a bold digital ecosystem, where time

Oflyn — OflynExclusive, sustainable fashion, designed and customized in France for those who value qual

By:Matthew The Shirt — By:Matthew The ShirtA seamless e-commerce product experience for By:Matthew.

Osklen Digital Flagship — Osklen Digital FlagshipOsklen, a globally recognized luxury brand known for its commitment to sustainability and

Balmoral — BalmoralBalmoral was founded in Canada to create timeless garments shaped by the country’s distinc

Weekend Max Mara Holiday Edit — Weekend Max Mara Holiday EditAn interactive holiday experience turning gifting into a poetic journey, celebrating winte

Casa Lunara — Casa LunaraCasa Lunara is a fresh eyewear brand mixing bold, editorial vibes with streetwear style. I

Brunello Cucinelli - AI E-com — Brunello Cucinelli - AI E-comA pageless, intent-led e-commerce experience that unfolds in real time. Multi-agent AI wel

Dime MTL — Dime MTLA high-performance global e-commerce platform for Dime MTL. Blending a minimalist, app-ins

NITEX — NITEXNitex powers real-time fashion with exclusive, ready-to-buy designs - helping brands move

OGAKI — OGAKIThe social-first agency for prestige beauty.

Every site here won a Site of the Day or a Site of the Month. 64 carry this category; the 39 shown are the ones we hold full marks and a palette for, best score first. Scores, categories and each team's own description are published by Awwwards. Studios' own portfolios are excluded throughout.

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