Updated 20 September 2026
Nº 70 of 614
Exhibita
A journal of the best-designed websites
“An immersive digital experience exploring the RD Series by Audemars Piguet, revealing the brand’s relentless pursuit of research, ultra thin engineering and horological innovation.”
The verdict
How the Jury Scored It
Every entry is marked out of 10 on four criteria, weighted as shown. GQ & AP The Extraordinary Lab took 7.74 overall, strongest on creativity and weakest on usability. How the scoring works.
- Design40% of the score 7.85
- Usability30% of the score 7.24
- Creativity20% of the score 8.18
- Content10% of the score 7.96
The build
The Engineering Marks
Alongside the jury, the work underneath is marked separately, and scored 7.18. Accessibility is the lowest of these on three winners in five, and it is the mark that separates careful work from merely impressive work.
- Semantics / SEO 6.80
- Animations / Transitions 8.60
- Accessibility 6.00
- WPO 7.40
- Responsive Design 7.00
- Markup / Meta-data 7.00
Ranked either side of this one