Updated 20 September 2026 What's next
Exhibita A journal of the best-designed websites

The work ahead

What's Next

UI/UX design is among the ten fastest-growing job roles to 2030, while traditional graphic design is eleventh in the fastest-declining list. The figure behind both: 39% of the skills people hold today are expected to be outdated by 2030.

A lone figure on a starlit dune, looking out across an unfamiliar landscape.
Sleep Well Creative 8.03
170m new roles created by 2030, against 92 million displaced

A net gain of about 78 million. The report surveyed more than a thousand employers across 22 industries and 55 economies. World Economic Forum, Future of Jobs

Growing

UI/UX design

Named among the top ten fastest-growing job roles — eighth in one surveyed segment.

Digital experience is where companies now compete, so the person who shapes it is no longer a finishing touch.

Shrinking

Traditional graphic design

Eleventh in the fastest-declining list, thirteenth in the largest-declining.

Static and print-focused work is being absorbed by tools. The craft is not worthless; the job description is changing.

39% of the skills people hold today are expected to be outdated by 2030. That is the number worth planning around — not the fear of replacement, but the certainty of revision.

Into the Storm Into the Storm8.15 Apple AirPods Pro Apple AirPods Pro7.93 The Renaissance Edition The Renaissance Edition7.92 iyO iyO7.68 Hubtown Hubtown7.66

Winners strong on interaction design, the axis the jury scores separately and the one the roles below keep naming.

Now — already short

Interaction and motion design

Motion is no longer decoration — it is the most common single quality in award-winning work. Movement is called out on 52% of winners, ahead of every other trait including three-dimensional work. Sites are judged partly on how they feel to operate, and motion is marked as its own axis on the developer award — where it averages 7.80, the highest of the six.

EvidenceEXHIBITA corpus: movement noted on 370 of 712 (52%) confirmed winners — the most common trait in award-winning work

Design systems and accessibility

Someone has to keep a hundred screens coherent and usable by everyone. It is unglamorous, it is very hard to automate because it is mostly judgement and negotiation, and organisations only discover they needed it after it has gone wrong.

EvidenceUsability is 30% of the score on the largest web design award — second only to appearance

Now — a real option

The builder who does not write code

Assembly tools now turn up on work that clears the same bar as a bespoke engineering build — Webflow on 54 winning sites, Framer on 8. It is not the majority route and it is not a stampede, but it no longer disqualifies you: the ceiling on what can be assembled rather than coded has moved, and assembling to a professional standard is a craft of its own.

EvidenceEXHIBITA corpus: Webflow on 54 of 712 (8%) winners, Framer on 8 (1%)

2026–2028

Real-time 3D for the browser

Depth is not going away — three-dimensional work is on 38% of winners, second only to movement, and it holds that share in the newest winners just as firmly as in the older ones. This is the rare skill that is neither rising nor being commoditised: it sits at roughly two winners in five and stays there. Worth learning because it is load-bearing, not because it is about to spike.

EvidenceEXHIBITA corpus: 3D on 269 of 712 (38%) winners, and level between the newest 120 winners and the 479 older ones. How many sites are built on a given graphics library cannot be compared across that span — studios went from declaring 0.94 tools a site to 2.76, which swamps any real change.

Designers who direct AI rather than fear it

The tools generate; someone still has to decide what is good. The tools are the same ones every entrant can reach; what separates the work is what gets chosen.

EvidenceWEF names creative thinking among the most in-demand skills of the period

2027–2030

Sound design for the web

Nine in ten award-winning sites make no sound at all. Browsers require a click before anything can play, so most teams decide it is not worth the trouble — which means the few that commit to it have an atmosphere the others cannot reach. Where it does appear it clusters: events use it at twice the rate of winners generally, and sport close behind. A small field with little competition.

EvidenceEXHIBITA corpus: a sound tag on 60 of 712 (8%) winners; twice the rate of winners generally, in events

Performance as a design discipline

As sites get heavier, the person who can keep something elaborate fast becomes the difference between a project that ships and one that is cut back. Making a layout fit a phone is settled work now; nobody wins or loses marks on it. So the job is no longer making it work at all, it is making it stay quick once the movement, the depth and the fonts are all in.

EvidenceEvery Site of the Day is also marked on engineering across six axes — speed among them. Of the 31 currently listed, 25 score 7.0 or better on it

Before you panic

Three Things Worth Saying

Winners carrying 3D — on 38% of award winners and holding steady, which is why most of the roles above ask for it.