“Continuous movements within a fixed-frame view, activated on scroll, and copy that strikes a powerful yet magical tone combine to mirror the fluid listening experience of AirPods Pro.”
The verdict
Every entry is marked out of 10 on four criteria, weighted as shown. Apple AirPods Pro took 7.93 overall, strongest on design and weakest on creativity. How the scoring works.
The build
Alongside the jury, the work underneath is marked separately, and scored 8.53. Accessibility is the lowest of these on three winners in five, and it is the mark that separates careful work from merely impressive work.
Colour
Sampled from the site by Awwwards. 2 colours.
#9C9C9C#FFFFFFRanked either side of this one