Updated 25 October 2026
Landings
Exhibita
A journal of the best-designed websites
The first screen
Landings
The landing pages the galleries are showing this week — and underneath, what a winning first screen actually ships before a line of JavaScript runs.
The short version
- 1Say what it is on the first screen.
The best one-page sites put the name, what it does and the way in, all in one column.
- 2Sell with structure.
Product pages win with pricing tables and feature tours.
- 3Let type and one photograph carry it.
Design-led pages use lettering, a single picture and space around both.
- 4Send real words before the scripts run.
About a quarter of winners send under a hundred words before JavaScript loads, and that first delivery is all search engines and AI assistants read.
- 5Give every page one main heading.
A third of winners send no heading at all in that first delivery.
The detail
On the shelf now
Ways To Open A Page
One-Pagers
10 · One Page LoveOne page, one scroll: the name, what it does and the way in, all in a single column. For most of these the page is the whole site.
MonocleOne Page Love
Monocle, a native macOS app, blurs everything on your screen except the active window you’re viewing. Its spacious landing page uses restrained typography, extensive white space, deliberately blurred imagery and softly translucent macOS-style controls.
Duo CaseOne Page Love
Duo Case is an independent parody product concept that combines two older iPhones into a single foldable device. The site convincingly recreates a premium tech campaign using cinematic black product renders, enormous typography, restrained blue accents and scroll-controlled folding demonstrations.
SwashOne Page Love
Swash is a motion design tool that runs in the browser. The website uses a dark, high-contrast interface that combines neon-green accents, animated editable lettering and a rotating three-dimensional gallery of motion examples. Cool fact: The word “moves” in the hero is rendered live by Swash’s own engine.
StolazeOne Page Love
Stolaze is the portfolio of graphic designer Amaury Eckern. The portfolio uses enormous monochrome typography, an index-like project structure, translucent fading text and a sculptural 3D hero object.
ResurfOne Page Love
Resurf is a local-first personal knowledge library for collecting and searching notes, bookmarks, screenshots, PDFs and other research, with optional AI summaries and agent integrations. Its refined landing page combines spacious editorial typography, large native-app previews and a structured grid of softly shaded feature cards.
AniketOne Page Love
Aniket’s personal portfolio and résumé as a product engineer. Its playful alternate view transforms the page into an interactive photographic collage, with scattered images connected by thin pink lines across a subtle grid (each with its own sound!).
EventuallyOne Page Love
Eventually emails users their saved X bookmarks and tweets they intended to revisit but never did. The landing page uses oversized typography, abundant white space and a large atmospheric photograph to create a simple but distinctive presentation.
KizupiOne Page Love
Kizupi is a math tutor for elementary students offering short, interactive lessons, quizzes and progress tracking for children. Its friendly design uses rounded cards, warm natural colors, playful illustrations and a pixel-art owl mascot to make learning feel approachable and game-like.
PairioOne Page Love
Pairio offers affordable pair programming with screen sharing, remote control, live drawing, and voice for €15 per month. The website combines a clean white editorial layout, understated serif typography, a restrained coral accent, detailed macOS interface mockups, and a large scroll-driven product demonstration.
Scout GraphicsOne Page Love
Scout Graphics is a Montreal design studio creating hand-drawn visual identities, illustration, custom signage and painting for brands. The site uses a warm off-white canvas, hand-drawn accents, signature-style lettering, generous whitespace, and tactile project photography arranged in an expressive collage.
Product Pages
10 · SaaS Landing PagePricing tables and feature tours from companies with a sales team behind them. These are the pages a campaign spends money to land on.
ParloaSaaS Landing Page
Parloa is a enterprise AI agent platform for customer service that transforms high-volume customer interactions across voice and digital channels into automated, natural conversations.
BuzzaboutSaaS Landing Page
Buzzabout is a social intelligence platform that extracts research-grade insights and consumer patterns from billions of real social media conversations across platforms like TikTok, Reddit, Instagram, YouTube, X, and LinkedIn.
MobbinSaaS Landing Page
Mobbin is a curated library of digital-product design patterns, showcasing real-world user interfaces from top companies. The site lets designers explore a wide variety of layouts, components, and flows — from sign-up modals to mobile menus and checkout screens — all extracted from live apps.
OperateSaaS Landing Page
Operate is a simple, fast CRM for startup founders that helps turn conversations into deals by keeping track of contacts, next steps, and customer feedback without the complexity of traditional sales tools.
Epidemic SoundSaaS Landing Page
Epidemic Sound is a global app that provides a wide range of music and sound effects for global brands and professional creators. Their extensive collection of world-class music and sound effects are used over 2.5 billion times a day worldwide.
PolarSaaS Landing Page
Polar is an open-source merchant of record and billing platform. It simplifies how software and AI startups monetize by combining high-frequency usage metering (tokens, compute, API calls), recurring subscriptions, and prepaid credits into a single developer-first API.
CleanShotSaaS Landing Page
CleanShot is a powerful screen-capturing app for macOS. You can use it to capture your screen without desktop icons, record and trim video, annotate, save screenshots to the cloud, and much more.
GigaSaaS Landing Page
Giga is an AI platform that improves customer support by deploying intelligent agents that combine the memory, empathy, and zero wait time customers expect. Built for large scale, it offers a low-code canvas for creating custom voice and chat agents.
Typesafe AISaaS Landing Page
Typesafe AI is a machine-native intelligence infrastructure that automates decision-making within software systems. Unlike general-purpose conversational LLMs, Typesafe AI develops “System One” discriminative models—that return precise, typed structured values accompanied by confidence scores and probability estimates.
MapleSaaS Landing Page
Connect with doctors online 24/7 and get a diagnosis or prescription in minutes. 91% of medical issues are fully resolved after one online visit with Maple.
Design-Led
10 · Minimal GalleryType, one photograph, and space around both. Studios and practitioners, showing the work at full size.
BleibtgleichMinimal Gallery
UX/UI designer and creative developer building award-winning digital products. From interface design to animated Webflow, GSAP and WebGL builds.
TequsMinimal Gallery
Transcritical CO₂ (R744) heat pumps with supply temperatures up to 90°C. Heating, cooling and hot water in one retrofit-ready unit. Cut energy use 30 to 60%.
CausalMinimal Gallery
An infinite AI canvas for moodboards, notes, files and links. Plan visual projects in one space, with an agent that reads the whole board. Free on Mac.
Driessen ArchitectuurMinimal Gallery
Aan welke dromen of ambities wil je bouwen? Wij brengen ze tot leven. Met visie en vakmanschap werken we aan hoogwaardige architectuur voor de hele regio.
Ev AstapovMinimal Gallery
Ev is a product designer shaping the complex digital products through clear structure, interaction systems, and AI-powered workflows
Eli HornMinimal Gallery
Eli Horn is a Canadian visual artist and designer.
Isaac FayemiMinimal Gallery
Isaac Fayemi (Group 256) is a designer and art director working across identity, image-making, and interaction design. His practice is shaped by a fascination with typography, systems, and moments of delight.
GrafikMinimal Gallery
Grafik is a New Zealand digital brand studio creating award-winning websites that define brands. Identity, design, motion and code by Nick de Jardine.
Holographik SpaceMinimal Gallery
180 m² in Trešnjevka, Zagreb: specialty coffee by day, cocktails from five, and a space that becomes an exhibition, a dinner, a concert or a photo studio.
How&HowMinimal Gallery
Building the best Branding Agency in London & Los Angeles liberating ideas the world deserves. Strategy, design and digital that turn the businesses into the brands.
What the first screen ships
Measured With the Scripts Turned Off
Before a line of JavaScript runs, a page has already sent something — or it has sent almost nothing. That first delivery is what a search crawler indexes, what an AI assistant reads when it is asked about you, and what anyone on a slow connection stares at while the rest arrives. 24% of these award winners send under a hundred words, and 33% send no heading at all.
426
words
in the served HTML, before a line of JavaScript runs
24%
near-blank
ship under 100 words
53%
one h1
have exactly one top-level heading
32%
structured data
describe themselves in machine-readable terms
88%
share cards
carry Open Graph tags
84%
alt coverage
of images are labelled, at the median
Median where a median is stated, share of the 419 otherwise. Hover any figure for what it means.