Updated 13 October 2026 What's hot
Exhibita A journal of the best-designed websites

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Five lists, and what is on them.

What is current in web design, counted rather than remembered. Every row shows a winner that carries it.

Top 5 — Looks

What the winners look like

Every winner’s look, described in its own words, folded into the families those words keep landing in.

  1. Fashion editorial

    Laid out like a magazine — big pictures, confident type, lots of air.

     20%about 1 in 5 winners falling22% → 15% Once Upon a Time in Hollywood, a winner carrying this Once Upon a Time in Hollywood

  2. Cinematic realism

    Shot and graded like film, and composed like a frame from one.

     17%about 1 in 6 winners falling18% → 15% The New Mobile Workforce, a winner carrying this The New Mobile Workforce

  3. Swiss modernist

    A strict grid, one sans-serif, and nothing that is not needed.

     15%about 1 in 7 winners falling15% → 13% Design Canada, a winner carrying this Design Canada

  4. 3D and CGI

    Objects built rather than photographed, lit and turned in real space.

     12%about 1 in 8 winners rising12% → 14% Nike Reactor, a winner carrying this Nike Reactor

  5. Period revival

    Borrowed wholesale from another decade, down to the type.

     7%about 1 in 14 winnerstoo few yet to call Sleep Well Creative, a winner carrying this Sleep Well Creative

Counted over the 410 winners the vision pass has read. Four families sit below the cut, and 18% match none of them.

All nine families, and what they borrow from →

Top 5 — Colour

The colours actually being used

Sampled from the winners themselves rather than named from memory — which colours turn up in a palette, and how often.

  1. Blue

    The safe loud colour — it reads as trustworthy and nobody has to be talked into it.

     19%about 1 in 5 winners rising19% → 21% Kode Sports Club, a winner carrying this Kode Sports Club

  2. Red

    Used as a single accent far more often than as a ground.

     17%about 1 in 6 winners holding17% → 17% CANALS, a winner carrying this CANALS

  3. Orange

    The warm end of the same job, and the one that has grown fastest.

     17%about 1 in 6 winners holding17% → 17% Couro Azul, a winner carrying this Couro Azul

  4. Green

    Almost always literal — growth, produce, the outdoors.

     10%about 1 in 10 winners rising10% → 11% Lando Norris, a winner carrying this Lando Norris

  5. Yellow

    Rarely more than a flash of it, because it will not hold text.

     10%about 1 in 10 winnerstoo few yet to call I-remember, a winner carrying this I-remember

Across 395 sampled palettes. Grounds are counted apart, since a ground is not a colour choice in the same sense: 44% carry a near-white and 35% a near-black. A palette holding two families is counted in both.

Colour, structure and motion in full →

Top 5 — Motion

What moves, and how much

The most settled answer on this site: more than half of everything that wins is animated.

  1. Animation

    things move

     52%more than half of winners holding53% → 52% Into the Storm, a winner carrying this Into the Storm

  2. Transitions

    smooth changes from one screen to the next

     21%about 1 in 5 winners holding21% → 19% In My World, a winner carrying this In My World

  3. Microinteractions

    small reactions — a button answers when you touch it

     20%about 1 in 5 winners holding20% → 19% 20 Years of Xbox Museum, a winner carrying this 20 Years of Xbox Museum

  4. Gestures / Interaction

    you drag, throw or swipe it rather than click it

     10%about 1 in 10 winners falling10% → 8% The Renaissance Edition, a winner carrying this The Renaissance Edition

  5. Sound-Audio

    the page makes sound

     8%about 1 in 13 winners rising8% → 9% Santioni Spirits, a winner carrying this Santioni Spirits

Share of all 712 winners carrying the award body’s own tag. A site usually carries several.

The motion axis in full →

Top 5 — Rising

What is climbing fastest

Not the biggest — the fastest. How much more common each one is among the newest winners than among everything before them.

  1. Footer Design

    the strip at the very bottom, actually designed

     1.66×about 1 in 11 of the newest winners rising6% → 9% Heron AI, a winner carrying this Heron AI

  2. Storytelling

    the page walks you through something, in order

     1.44×about 1 in 3 of the newest winners rising23% → 31% CHILE20, a winner carrying this CHILE20

  3. Navigation Menu

    a plain, visible menu

     1.32×about 1 in 20 of the newest winners rising4% → 5% C2 Montréal, a winner carrying this C2 Montréal

  4. Fullscreen

    images running right to the edges, no border

     1.25×about 1 in 9 of the newest winners rising9% → 11% Gary and the endless forest, a winner carrying this Gary and the endless forest

  5. Sound-Audio

    the page makes sound

     1.18×about 1 in 11 of the newest winners rising8% → 9% Welcome To The Continent, a winner carrying this Welcome To The Continent

The newest 120 winners against the 592 before them. A multiplier, so a small pattern that doubles outranks a large one that creeps.

Everything that moved, up and down →