Updated 10 September 2026
Nº 56 of 609
Exhibita
A journal of the best-designed websites
“The Air Jordan 2012 campaign flies consumers into the world of basketball’s first fully customizable shoe in an immersive digital experience built around a next-level, parallax scrolling HTML5 website.”
The verdict
How the Jury Scored It
Every entry is marked out of 10 on four criteria, weighted as shown. Air Jordan 2012 took 7.83 overall, strongest on creativity and weakest on usability. How the scoring works.
- Design40% of the score 7.88
- Usability30% of the score 7.13
- Creativity20% of the score 8.88
- Content10% of the score 7.63
Colour
The Palette
Sampled from the site by Awwwards. 1 colour.
#2779A7
Ranked either side of this one