“An interactive holiday experience turning gifting into a poetic journey, celebrating winter rituals and revealing a personalized Festive Archetype through a CGAI-crafted alpine world.”
The verdict
Every entry is marked out of 10 on four criteria, weighted as shown. Weekend Max Mara Holiday Edit took 7.21 overall, strongest on creativity and weakest on content. How the scoring works.
The build
Alongside the jury, the work underneath is marked separately, and scored 7.19. Accessibility is the lowest of these on three winners in five, and it is the mark that separates careful work from merely impressive work.
Colour
Sampled from the site by Awwwards. 2 colours.
#D2B488#918261Ranked either side of this one