Shops

Selling something, and having to stay usable while doing it.

86 winners · best 7.92

The Pick

The Renaissance EditionThe Renaissance Edition showcases 150+ updates to Shopify, set in a mashup of generative p

iyOA high-fidelity 3D showcase and bespoke configurator for iyO, pioneers of screenless compu

FloemaFloema designs and produces sustainable urban furniture and signage for natural spaces. Sp

Son DavenSon Daven is a new place of power in the Carpathians, where Hutsul culture meets contempor

Shopify Live Globe 2025An interactive 3D scene showing realtime sales on Shopify during the Black Friday 2025 wee

Odd RitualDigital brand home and shop for Odd Ritual - a clothing brand rooted in the game and tradi

PermianCreating the brand identity and webshop for Permian, a digital fashion brand bridging anci

MOB LINKSMOB LINKS brings loud colors and bold energy to the streetwear scene. A brand built for cr

Farm MineralsWe created a vibrant, animated website for an agricultural minerals brand to communicate s

7.41

/zeroz Brand SiteBrand site for /zeroz, a self-conditioning food born from Otsuka Pharmaceutical Co., Ltd.'

LusanoFounded in Los Angeles with European roots, Lusano merges old-world craftsmanship with con

More NutritionWe created a self-initiated case study for More Nutrition’s Iced Matcha Latte, exploring n

Bécane ParisInteractive e-commerce experience for the launch of Bécane Paris.

Make It Real Foundation MerchA charity project supporting Ukrainian children affected by war through art and merch, eac

LightshipLightship builds all-electric travel trailers that blend innovative design, sustainable te

SŌMSŌM is a natural daily drink for focus and energy. Inspired by the ancient drink of the Go

Bucks SauceBucks Sauce is a small-batch BBQ sauce brand built around bold flavor, real ingredients, a

Decathlon YestalgiaAn exclusive capsule collection, brought to life through a vibrant and playful visual lang

Omega My Little SecretExplore Omega “My Little Secret” an exclusive journey revealing secrets to uncover the sto

Cdiscount - Jumping MaxJumping Max is the new online event from Cdiscount: Avoid obstacles, grab megaphones, clim

Neon RatedNEON Rated is one of the most influential independent distribution studios of the last dec

Sowieso WeroiDeal is becoming Wero: The new european payment system. Wero offers the samen safety and

House Of CortoDiscover House of Corto by Jessica Mille — timeless, sculptural furniture pieces blending

Crav BurgersA playful burger ordering concept crafted with immersive visuals, smooth interactions, and

Find Your LoveWe partnered with Cartier to create a guided product configurator that helps customers exp

Ethical LifeEthical Life helps create a kinder world by offering gummy vitamins that support wellness

Hungry TigerBold flavors from the kitchens of India. Crafted for those who crave more. A tribute to fi

RadianRadian is a launch experience for a new electric off-road motorbike, combining product sto

PedestalPedestal are a Danish interior design brand that make playful, colourful pieces that deman

Vero New-YorkVero creates luxury custom sculptures from wedding dresses. Blending advanced technology a

BalmoralBalmoral was founded in Canada to create timeless garments shaped by the country’s distinc

Weekend Max Mara Holiday EditAn interactive holiday experience turning gifting into a poetic journey, celebrating winte

DamsoAn immersive digital experience capturing Damso’s artistic universe

Luminaire AuthentikA global stage for Luminaire Authentik’s bespoke lighting through digital innovation, imme

Aardvark Book ClubWhere BookTok meets the bookshelf. A digital rebuild for Aardvark Book Club — editorial cu

Shopify Supply | Performance PackThe Performance Pack reimagines Shopify Supply as both storefront and showcase: a 3D, scro

Brunello Cucinelli - AI E-comA pageless, intent-led e-commerce experience that unfolds in real time. Multi-agent AI wel

Quiet CubesWe created the website and a 3D configurator for Quiet Cubes — innovative purification mod

Yucca PackagingA modern website experience for Yucca Packaging that elevates their packaging expertise th

Every site here won a Site of the Day or a Site of the Month. 86 carry this category; the 39 shown are the ones we hold full marks and a palette for, best score first. Scores, categories and each team's own description are published by Awwwards. Studios' own portfolios are excluded throughout.

How e-commerce websites are designed

E-Commerce Website Design in 2026

What sets them apart

Big Background Images: one big photograph behind everything. 20% of e-commerce winners, 9% of all winners.
Luxury: made to look expensive. 15% of e-commerce winners, 9% of all winners.
Typography: headlines set enormous, so the words are the picture. 27% of e-commerce winners, 18% of all winners.
UI design: built out of buttons, cards and panels. 22% of e-commerce winners, 15% of all winners.

What they share with every winner

Animation: things move. 48% of e-commerce winners.
3D: objects with real depth, that you can turn or move around. 40% of e-commerce winners.
Clean: a lot of empty space left alone. 24% of e-commerce winners.
Colorful: several strong colours at once. 23% of e-commerce winners.
Interaction Design: you handle it, rather than just read it. 23% of e-commerce winners.

What they are built with

Shopify on 23% · GSAP on 19% · WebGL on 14% · Three.js on 13% · Webflow on 8% of e-commerce winners.

E-Commerce website color palettes

#F7F7EE
#292919
#101010
#E9E778
#241F21
#A89474
#2C2824
#9DC44D
#F49F46
#FFFFFF
#050FFF
#1F35F9

Web design trends for every kind of site →

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