Shops

Selling something, and having to stay usable while doing it.

82 winners · best 7.92

The Pick

The Renaissance EditionThe Renaissance Edition showcases 150+ updates to Shopify, set in a mashup of generative paintings with elements of modern commerce. The look: neoclassical painting pastiche, a staged Creation-of-Adam tableau in painterly chiaroscuro, overlaid with grid lines, roman numerals and neon pink props. Its headline: “Be the next AI all-star.”

iyOA high-fidelity 3D showcase and bespoke configurator for iyO, pioneers of screenless computing, translating their vision into an immersive e-commerce experience. The look: Apple-style product minimalism, a single hero object floating in soft grainy off-white space with iridescent gradient and tiny wordmark below. Its headline: “We make agentic computers you can talk to.”

FloemaFloema designs and produces sustainable urban furniture and signage for natural spaces. Spaces for people, made for life. The look: contemporary studio minimalism, oversized geometric wordmark on off-white space with a photoreal rendered moss-and-concrete letter breaking the frame.

Son DavenSon Daven is a new place of power in the Carpathians, where Hutsul culture meets contemporary architecture, art, hospitality, and modern comfort. The look: glitch dither poster, duotone sepia image built from 1-bit dithered scanlines with heavy vertical glitch streaking and a blocky stencil headline.

Shopify Live Globe 2025An interactive 3D scene showing realtime sales on Shopify during the Black Friday 2025 weekend.Features a full pinball game playable on desktop, mobile and VR. The look: 1980s arcade nostalgia, a photoreal 3D pinball table with neon playfield, dot-matrix score display and airbrushed backglass lettering fills the whole page.

Odd RitualDigital brand home and shop for Odd Ritual - a clothing brand rooted in the game and traditions of golf, expressed through culture, creativity, and craft. The look: editorial fashion lookbook, full-bleed neutral-seamless studio shot with sparse sans-serif captions and numbered margin marks framing it like a spread.

PermianCreating the brand identity and webshop for Permian, a digital fashion brand bridging ancient influence with modern culture. The new design blends heritage, technology, and community. The look: terminal minimalism, tiny monospaced white type on pure black with coordinates, a percentage counter and a blue cursor block.

MOB LINKSMOB LINKS brings loud colors and bold energy to the streetwear scene. A brand built for creative minds, using fashion as a playground to build bridges between style and experiences. The look: sticker-pop maximalism, oversized die-cut letterforms with thick black outlines and drop shadows float over saturated candy-colored blob contours.

Farm MineralsWe created a vibrant, animated website for an agricultural minerals brand to communicate soil health solutions, mineral products, and sustainable agriculture. The look: photoreal 3D product render, a hyperreal rendered tablet floating amid studio-lit tomato vines on a gradient backdrop, framing a minimal product hero. Its headline: “Fertilizer, Reinvented.”

7.41

/zeroz Brand SiteBrand site for /zeroz, a self-conditioning food born from Otsuka Pharmaceutical Co., Ltd.'s "Active Inner Resource" concept. Chapters unfold through 3DCG and immersive WebGL. The look: cinematic product minimalism, a single glowing packshot floating in dark green void with dramatic rim light and clean centred grotesque type.

LusanoFounded in Los Angeles with European roots, Lusano merges old-world craftsmanship with contemporary restraint. The look: cinematic realism, the page is a single full-bleed, warmly lit photoreal interior render with no visible UI or type competing with it.

More NutritionWe created a self-initiated case study for More Nutrition’s Iced Matcha Latte, exploring new ways of product staging. The look: modern DTC branding, looping soft-geometric wordmark, condensed sans headline stack, pill buttons and floating callout bubbles around a product render. Its headline: “Matcha meets Protein.”

Bécane ParisInteractive e-commerce experience for the launch of Bécane Paris. The look: Swiss modernist minimalism, tiny grotesque labels on a hairline grid, vast white space, and a row of cut-out figures lined up like a printed lookbook plate.

Make It Real Foundation MerchA charity project supporting Ukrainian children affected by war through art and merch, each T-shirt features real drawings made by kids from across Ukraine. The look: photo-collage poster activism, cut-out photo on flat ultramarine ground with childlike doodles and heavy stencil-sliced sans type.

LightshipLightship builds all-electric travel trailers that blend innovative design, sustainable technology, and off-grid comfort to deliver quiet, stylish, and adventurous experiences. The look: cinematic product minimalism, a full-bleed golden-hour landscape hero with a rendered vehicle and huge thin sans headline overlaid, framed like a widescreen title card. Its headline: “Born for Adventure. Born for Adventure. Built in America. Built in America.”

SŌMSŌM is a natural daily drink for focus and energy. Inspired by the ancient drink of the Gods, it helps you stay sharp and productive during a busy day. Modern fuel for your brain. The look: techno-minimal product hype, monochrome orange glow field with a floating hero bottle, silhouetted figure and tiny all-caps mono labels pinned to the edges. Its headline: “Power. Focus. Presence. In one daily shot.”

Bucks SauceBucks Sauce is a small-batch BBQ sauce brand built around bold flavor, real ingredients, and a sharper-than-usual food brand personality. The look: artisanal craft packaging, condensed all-caps display type, mascot crest logo, dark damask-patterned panel and product-hero photography lifted straight from bottle labels.

Decathlon YestalgiaAn exclusive capsule collection, brought to life through a vibrant and playful visual language celebrating the 90's and mixing new designs with archive references.

Omega My Little SecretExplore Omega “My Little Secret” an exclusive journey revealing secrets to uncover the story behind the Aqua Terra 30mm watch. The look: luxury fashion advertising, full-bleed studio portrait on seamless grey with a tiny centred wordmark and script tagline, exactly like a print campaign spread. Its headline: “OMEGA® Swiss Luxury Watches Since 1848.”

Spyker CarsMost only see a Spyker in images, so we built a digital experience that hands them the keys. A day of ownership: an easy Italian morning, a mountain pass at speed, a red-carpet evening. Its headline: “The next chapter of Spyker The next chapter of Spyker.”

Cdiscount - Jumping MaxJumping Max is the new online event from Cdiscount: Avoid obstacles, grab megaphones, climb levels, and turn your score into real gifts! The look: casual mobile game art, blocky low-poly mascot, endless-runner play field and chunky bouncy display lettering read as a mobile game UI.

Neon RatedNEON Rated is one of the most influential independent distribution studios of the last decade, known for releasing popular films such as Anora, Sentimental Value, Parasite and Longlegs. The look: cinematic film-poster modernism, a full-bleed film still overlaid with an oversized condensed sans title and small caps credit line, plus a floating pill-shaped player bar.

Sowieso WeroiDeal is becoming Wero: The new european payment system. Wero offers the samen safety and ease of us as iDeal but it's available across Europe. The look: corporate memphis, gradient sunset panel with thick-outlined flat paper planes and chunky rounded sans headline in a friendly startup-brand style.

House Of CortoDiscover House of Corto by Jessica Mille — timeless, sculptural furniture pieces blending craftsmanship, emotion, and modern design. The look: luxury fashion editorial, a widely letterspaced Didone wordmark sits above a single object lit like a museum plinth shot, exactly the masthead-over-cover-image convention.

Crav BurgersA playful burger ordering concept crafted with immersive visuals, smooth interactions, and dynamic motion design to make ordering fast, engaging, and irresistibly fun. The look: retro diner signage, fat condensed slab lettering in red and mustard with cream ground, cartoon eyes and cut-out food photo mimic a burger stand sign. Its headline: “THE BURGER THE BURGER.”

Find Your LoveWe partnered with Cartier to create a guided product configurator that helps customers explore all available options and personalization features to find their perfect Love bracelet. The look: luxury product macro photography, extreme close crop of polished gold on a seamless pale studio backdrop, all light and reflection, no visible interface.

Ethical LifeEthical Life helps create a kinder world by offering gummy vitamins that support wellness for health-conscious individuals. The look: modern DTC wellness branding, oversized geometric sans wordmark over a glossy CG bottle with motion-blurred floating gummies on a rolling green gradient landscape. Its headline: “Daily Multivitamin Gummies.”

RadianRadian is a launch experience for a new electric off-road motorbike, combining product storytelling, scroll interactions and a custom configurator that turns early interest into action. The look: product-hero cinematic realism, a photoreal 3D machine centred on a seamless grey studio gradient with small overlaid sans-serif type and pill buttons. Its headline: “A new era of enduro starts here.”

PedestalPedestal are a Danish interior design brand that make playful, colourful pieces that demand attention. Celebrated, not hidden. The look: product-render minimalism, isometric CGI furniture objects floating on a seamless pale gradient backdrop with a single lowercase wordmark.

Vero New-YorkVero creates luxury custom sculptures from wedding dresses. Blending advanced technology and artistry, the studio transforms each unique gown into a timeless, bespoke piece of art. The look: high-fashion editorial, full-bleed painted-backdrop studio portrait with a large serif wordmark and small caps line centred over it. Its headline: “Custom sculpture of your wedding dress.”

BalmoralBalmoral was founded in Canada to create timeless garments shaped by the country’s distinct climate and way of life. The look: editorial fashion minimalism, full-bleed studio portrait with thin white sans-serif overlay, wide-tracked headline and a small justified copy block. Its headline: “SPRING-SUMMER.”

Weekend Max Mara Holiday EditAn interactive holiday experience turning gifting into a poetic journey, celebrating winter rituals and revealing a personalized Festive Archetype through a CGAI-crafted alpine world. The look: 3D holiday storybook render, a soft-lit stylised 3D snow scene with glowing chalet, gift boxes and falling snow, captioned in gold serif/sans display type.

DamsoAn immersive digital experience capturing Damso’s artistic universe. The look: early-2000s Apple product UI, a white floating panel with a black click-wheel controller and tiny cover-flow product thumbnails mimics an iPod interface.

Luminaire AuthentikA global stage for Luminaire Authentik’s bespoke lighting through digital innovation, immersive 3D tools, and a seamless e-commerce experience. The look: Scandinavian modern minimalism, warm neutral palette, airy serif product titling and generous white space around a single large lifestyle photograph.

Aardvark Book ClubWhere BookTok meets the bookshelf. A digital rebuild for Aardvark Book Club — editorial curation, custom 3D, and interactions that make every page feel like an unboxing. Its headline: “Unbox stories worth talking about.”

Shopify Supply | Performance PackThe Performance Pack reimagines Shopify Supply as both storefront and showcase: a 3D, scroll-synced experience that turns apparel into motion. Built with Hydrogen, Three.js, and WebGL, it blends film photography with real-time 3D to show what commerce can feel like when design and tech move (or wiggle) together.

Brunello Cucinelli - AI E-comA pageless, intent-led e-commerce experience that unfolds in real time. Multi-agent AI welcomes, listens, and understands, creating a fluid, continuous act of discovery. The look: luxury fashion editorial, a full-bleed cinematic campaign photograph with tiny serif wordmark and near-invisible UI, styled like a glossy magazine spread.

Quiet CubesWe created the website and a 3D configurator for Quiet Cubes — innovative purification modules designed for flexibility, efficiency, and a premium experience. The look: Apple-style product showcase, a single hero object floated on a dark gradient stage with soft glow, pill-shaped thumbnail selectors and large centred sans-serif headline. Its headline: “Maximize Focus & Productivity at Your Workplace.”

Yucca PackagingA modern website experience for Yucca Packaging that elevates their packaging expertise through refined design, clear storytelling and a seamless, intuitive user journey. Its headline: “Packaging that Performs. Innovated for Industry Leaders.”

Every site here won a Site of the Day or a Site of the Month. 82 carry this category; the 39 shown are the ones we hold full marks and a palette for, best score first. Scores, categories and each team's own description are published by Awwwards. Studios' own portfolios are excluded throughout.

How e-commerce websites are designed

E-Commerce Website Design in 2026

What sets them apart

Big Background Images: one big photograph behind everything. 18% of e-commerce winners, 9% of all winners.
Luxury: made to look expensive. 17% of e-commerce winners, 10% of all winners.
Typography: headlines set enormous, so the words are the picture. 27% of e-commerce winners, 18% of all winners.
UI design: built out of buttons, cards and panels. 22% of e-commerce winners, 15% of all winners.

What they share with every winner

Animation: things move. 46% of e-commerce winners.
3D: objects with real depth, that you can turn or move around. 39% of e-commerce winners.
Clean: a lot of empty space left alone. 24% of e-commerce winners.
Colorful: several strong colours at once. 23% of e-commerce winners.
Microinteractions: small reactions — a button answers when you touch it. 23% of e-commerce winners.

What they are built with

Shopify on 24% · GSAP on 21% · WebGL on 16% · Three.js on 13% · Webflow on 9% of e-commerce winners.

E-Commerce website color palettes

#F7F7EE
#292919
#101010
#E9E778
#241F21
#A89474
#2C2824
#9DC44D
#F49F46
#FFFFFF
#050FFF
#1F35F9

Web design trends for every kind of site →

Keep going

PreviousCulture NextPlay