Updated 20 September 2026
Nº 355 of 614
Exhibita
A journal of the best-designed websites
“Indigo is a jewelry brand built as a sensory journey across five tales, each with its own personality, collection, and sound. At Indigo, jewelry is not only seen. It is heard.”
The verdict
How the Jury Scored It
Every entry is marked out of 10 on four criteria, weighted as shown. Indigo Laboratory took 7.33 overall, strongest on creativity and weakest on usability. How the scoring works.
- Design40% of the score 7.42
- Usability30% of the score 6.98
- Creativity20% of the score 7.56
- Content10% of the score 7.52
The build
The Engineering Marks
Alongside the jury, the work underneath is marked separately, and scored 7.41. Accessibility is the lowest of these on three winners in five, and it is the mark that separates careful work from merely impressive work.
- Semantics / SEO 7.20
- Animations / Transitions 7.00
- Accessibility 6.80
- WPO 8.00
- Responsive Design 7.80
- Markup / Meta-data 7.20
Colour
The Palette
Sampled from the site by Awwwards. 2 colours.
#6A15FF#F4F3EB
Ranked either side of this one