Updated 20 September 2026
Nº 292 of 614
Exhibita
A journal of the best-designed websites
“Gucci transforms La Famiglia into an AI-powered mystery experience powered by Google Gemini, where users investigate through real-time conversations and clues.”
The verdict
How the Jury Scored It
Every entry is marked out of 10 on four criteria, weighted as shown. Gucci: Mystery Unfolds took 7.37 overall, strongest on creativity and weakest on usability. How the scoring works.
- Design40% of the score 7.46
- Usability30% of the score 7.00
- Creativity20% of the score 7.69
- Content10% of the score 7.52
The build
The Engineering Marks
Alongside the jury, the work underneath is marked separately. Accessibility is the lowest of these on three winners in five, and it is the mark that separates careful work from merely impressive work.
- Semantics / SEO 7.20
- Animations / Transitions 6.60
- Accessibility 6.20
- WPO 7.00
- Responsive Design 7.40
- Markup / Meta-data 6.60
Colour
The Palette
Sampled from the site by Awwwards. 2 colours.
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Ranked either side of this one