“Prelaunch campaign for SOLK, a new sneaker brand built entirely on biocircular principles, with every pair crafted to return safely to nature. Designed to last. Made to Fade .”
The verdict
Every entry is marked out of 10 on four criteria, weighted as shown. SOLK took 7.43 overall, strongest on creativity and weakest on usability. How the scoring works.
The build
Alongside the jury, the work underneath is marked separately, and scored 7.45. Accessibility is the lowest of these on three winners in five, and it is the mark that separates careful work from merely impressive work.
Colour
Sampled from the site by Awwwards. 2 colours.
#FFFFFF#000000Ranked either side of this one