Scrolling
22% of winners · jury average 7.43Reached for most by Hospitality (1.8×), Institutions (1.5×).
Unusual Navigation
11% of winners · jury average 7.44Reached for most by Art (1.6×), Film & TV (1.5×).
Parallax
11% of winners · jury average 7.44Reached for most by Property (2.8×), Hospitality (2.2×), Institutions (1.6×), Sport (1.5×).
Fullscreen
9% of winners · jury average 7.41Reached for most by Film & TV (2×), Sport (1.7×), Fashion (1.5×), Food & Drink (1.5×).
Gallery
8% of winners · jury average 7.37Reached for most by Photography (4×), Architecture (2.5×), Photo & Video (2×), Fashion (1.7×).
Footer Design
6% of winners · jury average 7.35Reached for most by Photography (3.1×), Institutions (2.6×), Events (2.2×), Shops (1.6×).
Infinite Scroll
6% of winners · jury average 7.42Reached for most by Photography (4.3×), Film & TV (2.3×), Institutions (1.8×), Architecture (1.4×).
Single page
6% of winners · jury average 7.46Reached for most by Sport (2.6×), Play (2.1×), Technology (1.6×), Fashion (1.6×).
404 Pages
5% of winners · jury average 7.37Reached for most by Hospitality (4.6×), Events (2.1×), Food & Drink (2×), Fashion (1.9×).
Navigation Menu
4% of winners · jury average 7.39Reached for most by Events (2.5×), Film & TV (2.4×), Photography (2.4×).
Horizontal Layout
4% of winners · jury average 7.51Reached for most by Sport (2.5×), Culture (2.4×), Hospitality (2×), Photography (1.8×).
About Page
3% of winners · jury average 7.42Reached for most by Photography (3.2×), Culture (1.8×), Institutions (1.8×), Property (1.6×).
Header Design
3% of winners · jury average 7.33Reached for most by Shops (3.9×), Corporate (2.2×), Campaigns (1.9×), Fashion (1.6×).
Percentages are the share of 712 confirmed winners carrying each trait. The multiplier next to a genre is how much more often that kind of site uses it than winners generally do, so 2.0× means twice as likely. Palettes are real values sampled off the sites that use the trait.
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