Scrolling
21% of winners · jury average 7.42Reached for most by Institutions (1.7×), Hospitality (1.6×), Culture (1.4×).
Parallax
11% of winners · jury average 7.44Reached for most by Property (3×), Hospitality (1.9×), Campaigns (1.4×), Sport (1.4×).
Unusual Navigation
10% of winners · jury average 7.44Reached for most by Art (1.7×), Film & TV (1.5×).
Fullscreen
10% of winners · jury average 7.4Reached for most by Film & TV (1.9×), Fashion (1.6×), Sport (1.6×), Food & Drink (1.5×).
Gallery
8% of winners · jury average 7.37Reached for most by Photography (4.2×), Architecture (2.5×), Photo & Video (2.3×), Fashion (1.7×).
Footer Design
6% of winners · jury average 7.36Reached for most by Photography (3.2×), Institutions (2.7×), Events (2.4×), Shops (1.6×).
Infinite Scroll
6% of winners · jury average 7.42Reached for most by Photography (4.4×), Film & TV (2.2×), Institutions (1.9×).
Single page
6% of winners · jury average 7.45Reached for most by Sport (2.5×), Play (2×), Technology (1.6×), Fashion (1.5×).
404 Pages
5% of winners · jury average 7.35Reached for most by Hospitality (4.2×), Food & Drink (2.2×), Fashion (2×), Shops (1.9×).
Navigation Menu
4% of winners · jury average 7.39Reached for most by Film & TV (2.8×), Events (2.7×), Photography (2.5×).
Horizontal Layout
4% of winners · jury average 7.53Reached for most by Culture (2.5×), Sport (2.4×), Hospitality (1.8×), Photography (1.8×).
About Page
3% of winners · jury average 7.42Reached for most by Photography (2.3×), Culture (2×), Institutions (2×), Photo & Video (1.6×).
Header Design
3% of winners · jury average 7.33Reached for most by Shops (4.1×), Corporate (2.3×), Campaigns (2.1×), Fashion (1.7×).
Percentages are the share of 712 confirmed winners carrying each trait. The multiplier next to a genre is how much more often that kind of site uses it than winners generally do, so 2.0× means twice as likely. Palettes are real values sampled off the sites that use the trait.
Keep going