Colour

How much, how loud, and what the rest of the page is doing while it happens.

The palette of the season, 551 colours wide. Hover for the value and where it is from.

Colorful

22% of winners · jury average 7.43

Reached for most by Hospitality (2.1×), Play (1.9×), Events (1.7×), Food & Drink (1.7×).

Clean

21% of winners · jury average 7.37

Reached for most by Photography (2.1×), Institutions (1.9×), Architecture (1.7×), Corporate (1.5×).

Minimal

9% of winners · jury average 7.38

Reached for most by Architecture (2.6×), Property (2.1×), Photography (2×), Corporate (1.6×).

Flat Design

3% of winners · jury average 7.47

Reached for most by Architecture (3.1×), Photography (2.6×), Culture (2.3×), Film & TV (2.2×).

Percentages are the share of 712 confirmed winners carrying each trait. The multiplier next to a genre is how much more often that kind of site uses it than winners generally do, so 2.0× means twice as likely. Palettes are real values sampled off the sites that use the trait.

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