Motion

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What moves, what it moves in response to, and how much of the work it carries.

Animation

52% of winners · jury average 7.41

Spread evenly across the genres — this one is not a signal of what kind of site you are looking at.

Transitions

21% of winners · jury average 7.39

Reached for most by Apps (1.5×), Hospitality (1.5×), Events (1.4×).

Microinteractions

20% of winners · jury average 7.38

Reached for most by Events (1.8×), Hospitality (1.6×).

Gestures / Interaction

10% of winners · jury average 7.44

Reached for most by Apps (1.7×).

Sound-Audio

8% of winners · jury average 7.41

Reached for most by Events (2.1×), Sport (1.9×), Play (1.6×), Apps (1.6×).

Filters and Effects

7% of winners · jury average 7.41

Reached for most by Events (3.8×), Play (2×), Institutions (1.5×), Technology (1.4×).

Percentages are the share of 712 confirmed winners carrying each trait. The multiplier next to a genre is how much more often that kind of site uses it than winners generally do, so 2.0× means twice as likely. Palettes are real values sampled off the sites that use the trait.

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