“O positive is a bi-coastal production company that love making advertising with a real voice and makes people laugh, think or move”
The verdict
Every entry is marked out of 10 on four criteria, weighted as shown. Opositive Films took 7.36 overall, strongest on creativity and weakest on usability. How the scoring works.
The build
Alongside the jury, the work underneath is marked separately, and scored 7.42. Accessibility is the lowest of these on three winners in five, and it is the mark that separates careful work from merely impressive work.
Colour
Sampled from the site by Awwwards. 2 colours.
#131212#F93434Ranked either side of this one