Updated 20 September 2026
Nº 391 of 614
Exhibita
A journal of the best-designed websites
“White Desert is the world's leading luxury Antarctic expedition company, offering once-in-a-lifetime journeys to the South Pole and Emperor Penguins.”
The verdict
How the Jury Scored It
Every entry is marked out of 10 on four criteria, weighted as shown. White Desert took 7.31 overall, strongest on content and weakest on creativity. How the scoring works.
- Design40% of the score 7.28
- Usability30% of the score 7.27
- Creativity20% of the score 7.21
- Content10% of the score 7.74
The build
The Engineering Marks
Alongside the jury, the work underneath is marked separately, and scored 7.61. Accessibility is the lowest of these on three winners in five, and it is the mark that separates careful work from merely impressive work.
- Semantics / SEO 7.40
- Animations / Transitions 7.80
- Accessibility 7.00
- WPO 8.00
- Responsive Design 7.60
- Markup / Meta-data 7.60
Colour
The Palette
Sampled from the site by Awwwards. 2 colours.
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Ranked either side of this one