“To preserve a peaceful and prosperous Panem, Watson/DG created TheCapitol.pn as a touchstone for Lionsgate’s Mockingjay: Part 1 digital campaign. The Capitol’s main hub focuses on the citizens of Panem, projecting unification and empathy through visual and textual cues. The site is almost entirely white, complete with video broadcasts from Snow, interactive WebGL content, and regularly updated content on Capitol TV.”
The verdict
Every entry is marked out of 10 on four criteria, weighted as shown. TheCapitol.pn took 7.62 overall, strongest on creativity and weakest on usability. How the scoring works.
Ranked either side of this one