← Corporate · Aug 16, 2026
SSTR - Friction Reduction
Business & Corporate · Technology · Web & Interactive
“Brand, site and 3D for a friction-reduction company in oil drilling. Editorial minimalism that speaks the engineer's language: a modular grid, motion tuned to the hardware.”
The verdict
How the Jury Scored It
Every entry is marked out of 10 on four criteria, weighted as shown. SSTR - Friction Reduction took 7.17 overall, strongest on creativity and weakest on content. How the scoring works.
- Design40% of the score 7.17
- Usability30% of the score 7.16
- Creativity20% of the score 7.28
- Content10% of the score 6.98
The build
The Engineering Marks
Alongside the jury, the work underneath is marked separately, and scored 7.58. Accessibility is the lowest of these on three winners in five, and it is the mark that separates careful work from merely impressive work.
- Semantics / SEO 7.60
- Animations / Transitions 7.80
- Accessibility 7.00
- WPO 7.80
- Responsive Design 7.60
- Markup / Meta-data 7.40
Colour
The Palette
Sampled from the site by Awwwards. 2 colours.
#FE5B2A#18191B
Ranked either side of this one