“Nothin' is a Paris studio at the intersection of fashion, luxury and tech. Branding, editorial, art direction and AI systems — built so a single idea can become anything.”
The verdict
Every entry is marked out of 10 on four criteria, weighted as shown. NOTHIN' took 7.45 overall, strongest on creativity and weakest on content. How the scoring works.
The build
Alongside the jury, the work underneath is marked separately, and scored 7.24. Accessibility is the lowest of these on three winners in five, and it is the mark that separates careful work from merely impressive work.
Colour
Sampled from the site by Awwwards. 2 colours.
#FFFFFF#000000Ranked either side of this one