Every entry is marked out of 10 on four criteria, weighted as shown. Inkfish took 7.53 overall, strongest on creativity and weakest on usability. How the scoring works.
Design40% of the score7.53
Usability30% of the score7.27
Creativity20% of the score7.84
Content10% of the score7.66
The build
The Engineering Marks
Alongside the jury, the work underneath is marked separately, and scored 7.46. Accessibility is the lowest of these on three winners in five, and it is the mark that separates careful work from merely impressive work.