Updated 23 October 2026 Nº 446 of 630
Exhibita A journal of the best-designed websites

← Photography · Jun 25, 2025

Deep Beauty

Events · Colorful · Infinite Scroll

Deep Beauty
7.28 out of 10 · Site of the Day - Jun 25, 2025 · Events · Colorful · Infinite Scroll

“The immersive digital experience for Deep Beauty, the art exhibition created by Ogilvy Italia for KIKO Milano. A journey into the essence of photography.”

The verdict

How the Jury Scored It

Every entry is marked out of 10 on four criteria, weighted as shown. Deep Beauty took 7.28 overall, strongest on creativity and weakest on usability. How the scoring works.

The build

The Engineering Marks

Alongside the jury, the work underneath is marked separately, and scored 7.51. Accessibility is the lowest of these on three winners in five, and it is the mark that separates careful work from merely impressive work.

Colour

The Palette

Sampled from the site by Awwwards. 2 colours.

Ranked either side of this one