The verdict

How the Jury Scored It

Every entry is marked out of 10 on four criteria, weighted as shown. Brand in the Open took 7.29 overall, strongest on creativity and weakest on usability. How the scoring works.

• Design40% of the score 7.29
• Usability30% of the score 6.84
• Creativity20% of the score 7.89
• Content10% of the score 7.47

The build

The Engineering Marks

Alongside the jury, the work underneath is marked separately, and scored 7.00. Accessibility is the lowest of these on three winners in five, and it is the mark that separates careful work from merely impressive work.

• Semantics / SEO 6.40
• Animations / Transitions 7.20
• Accessibility 6.20
• WPO 7.60
• Responsive Design 7.40
• Markup / Meta-data 6.80

Colour

The Palette

Sampled from the site by Awwwards. 2 colours.

• #FFFFFF
• #000000

Ranked either side of this one