Property

How real estate websites are designed

Real Estate Website Design in 2026

What sets them apart

• Luxury: made to look expensive. 45% of real estate winners, 9% of all winners.
• Parallax: a background sliding slower than the text, to fake depth. 32% of real estate winners, 11% of all winners.
• Minimal: stripped back to almost nothing. 18% of real estate winners, 9% of all winners.
• Clean: a lot of empty space left alone. 32% of real estate winners, 21% of all winners.
• Interaction Design: you handle it, rather than just read it. 27% of real estate winners, 21% of all winners.

What they share with every winner

• Animation: things move. 41% of real estate winners.
• 3D: objects with real depth, that you can turn or move around. 36% of real estate winners.
• Storytelling: the page walks you through something, in order. 18% of real estate winners.
• Typography: headlines set enormous, so the words are the picture. 18% of real estate winners.
• UI design: built out of buttons, cards and panels. 18% of real estate winners.

What they are built with

WebGL on 32% · GSAP on 23% · Three.js on 23% · Javascript on 9% · Nuxt.js on 9% of real estate winners.

Real Estate website color palettes

• #020A19
• #B5CEDB
• #F8BBCB
• #B1A696
• #2A2725
• #1925AA
• #E8E6E0
• #AB66FF
• #2B2B2B
• #000000
• #FFFFFF
• #21343E

Web design trends for every kind of site →

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